I always thought that getting correctly listed in Technorati was as easy as with search engines – sit back and do nothing! I was wrong.

Getting listed in Technorati is the start of improving your Technorati Authority level. The Technorati Authority is basically your ranking within their system. On the whole, it does not really affect much and it is a bit like Google Page Rank – a good ranking is something to show off and wave about, but not really much else.

Except Technorati does provide a degree of traffic and the theory is that with a good enough ranking combined with being listed on their directory, users of the system will stumble onto your site and maybe become your own readers.

Is this the case? Well, I don’t know. But it is an easy enough process to try out and certain benefits should follow getting an improved Authority rank.

To begin with, your Authority is 1 – that’s a step up from non existant site! But as links into your blog are uncovered through other listed blogs your ranking can improve. Quality of posts also affect the rating, in some way. But it is mainly links that matter.

So, how do you start? Well you sign up to Technorati for an account and then they get you to post a random string of digits, such as X665NQUKC8XU to “claim” your blog. That’s it!

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