Filling your website with plenty of Adsense blocks might seem to be the easiest way of making a lot of money through clicks, but too much Adsense can quickly become a bad idea. When is too much just too much for your blog and when should you reduce your Adsense blocks?
As a newcomer to Adsense it is easy to fall for the trick of putting every available advertising block onto your blog. You could go for the maximum – three large content blocks, three link blocks and a search box. But once you fit these to your screen, no doubt along with some other money making schemes such as affiliate links and paid adverts, your blog screams out that it is just there to turn your visitors into cash.
This means that they are likely to not have confidence in your blog and may even just hit the back button straight away, without even reading it. The initial impression is not that of a professional site but that of a blogger desperate to make a quick buck.
How many is not too many?
So too many blocks of adverts will put readers straight off your site and reduce your visitor rate and thereby reduce your income. But, how many can you get away with?
The secret is to use the available space well. Typically you will find that two blocks of advertising will fit in with a blog layout and leave it still looking professional. And whilst this might not sound much, you really can get away with a lot of adverts in this space.
Successful placement
Remember that the people most likely to click on advertising are not those that are avid readers. If someone gets to the base of a post they are more likely to either go back to a search engine and start a new search, happy that they have found what they wanted, or better still browse your website for something new.
Those that are likely to click on adverts are still looking at the top part of the page. They might not even have scrolled down yet. So include your two blocks there. Maybe one at the top of the post and one in your side bar navigation.
1 Adsense unit does not have to be 1 advertising block
But a block does not mean 1 Adsense unit. If the shape suits better, use 2 or 3 units to form the block. I regularly use 3 small units together to form 1 simple advert block.
Anything more than these two blocks will be likely to look ugly and scream out that you are just interested in your audience for their income potential. You will lose their faith in you. So don’t go to the maximum allowed adverts, just fit in 1 or two blocks of adverts that will catch their eyes and be useful. But you can also use the Google search function and Adsense in your RSS Feed if you want more opportunities.
