It might sound simple to set up an Adsense Blog, but, what do you need to include on a blog if you want to start earning money from it? Adding adsense in itself is easy, but a few little extra ideas can help you to make more from your blog.
By Keith Lunt, ©

Essential 1 – Adsense Blocks!
Obviously, stating the obvious, the first essential is the actual Google Adsense adverts. But, where do you put them and how many do you use?

With this system you can place 3 content units, 3 link units and a search function on each and every page. And surely if you put all of this in place then you are more likely to get lots of clicks on the adverts and earn far higher commissions? Wrong!

In fact it is better to keep all of your advertising blocks down to just 2 locations. Now one location might have 2 or 3 small content adds neatly placed together, if that is what you prefer, but limit the number of locations to just one or two around the page.

Why? Well too many adverts on the page will scare away visitors and make them more likely to press the back button than to read the page and click an advert. To get the best click through rates just position a couple of adverts in good positions without frightening your readers. Within your navigation and at the top of posts are usually good positions where a lot of readers will see.

Essential 2 – Adsense in your RSS
If you have not already done so, go to Feedburner and convert your RSS feed to their system. It is easy to do and they provide full instructions for most platforms. Use Feedburner gives you access to plenty of statistics, but better still with a few clicks you can quickly add adsense to your RSS feeds. Not a huge money spinner, but it adds to the end payment!

Essential 3 – Lots of content
If you do not have plenty of interesting content, why would search engines send you lots of visitors every day? Post to your blog at least a few times per week and make the posts original and interesting. You are writing the bait to get people onto your blog. So make your posts good!

Essential 4 – Lots of good navigation
List your recent posts on your home page and these will automatically be read by the search engines. But use the navigation space on the side bar for listing your most popular posts to keep the search engines interested in those posts getting most readers. Also, if someone reads to the bottom of the post then give them related posts to read and keep them on your site, they might then click on an advert on the next post.

So the essentials are quite simple: use a couple of advert blocks, but not too many; include Adsense in your RSS feed; post often and make it easy to navigate around your blog.

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