Once every week you should sign on to your blog, forget about posting and do some basic administration on the blog. Doing this keeps it up to date and safe and once a week is a great way to make sure that it is happening. Here’s what I suggest that you do:

1) Check for broken links – especially in a paid blog with a number of sponsored posts, are all of those links still working? Have any been dropped? Linking to non-existent websites can harm your reputation with the search engines. It’s not as hard as it sounds if you install a suitable Broken Link checker plugin first!

2) Check your comments – hopefully you are approving your comments every day, maybe even more. But are any good comments falsely caught as spam? Go to the spam folder and check that they are all indeed spam. Then save yourself some database space and make next week’s check easier by deleting the spam.

3) Update your blog – have you got a lot of plugins? Are some of them due for an update to a new version? Or are you on an old version of WordPress? It only takes a minute to update them if you keep on top of it – go and do it now!

4) Look at your site stats – have a look at the stats and look for trends. Great if traffic has gone up, ask why if it has gone down. But there is another reason for doing this and that is to look through the list of search terms that people have used to find your blog. What questions are people asking to find you? Do any of them shout out great new post names? Probably – so create a draft post with that title and store it until you are in need of inspiration.

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