It is not big secret that article marketing is great for SEO and traffic. However, if you have to keep writing a post for your blog and a post each for 20 article directories, can you really get through the writing?

The answer is to ‘repurpose’ content. In short, write a post, publish it to your blog and then syndicate it to various article websites, making changes as required so that it becomes a stand alone piece.

However, with talk of Google duplicate content filters in the past many people are frightened of this. But they shouldn’t be! Late in 2010 Google updated this filter and it now works properly.

It used to be that Google would gather together all websites with the same article / post and only include the highest PageRank website in the results. This was their arbitrary way of reducing loads of very similar content to just the one result. A great idea for people searching for content, but blatantly often unfair on the original source.

But with the death of PageRank (how else do you explain 1 PageRank update in the last year?) and Google moving onwards to a fairer system, it seems they have hit upon a method that works.

What seems to happen now is that they are paying more attention to links. If the same content appears on 10 websites and they all link to the same website, which is also displaying that content, then it is the 11th website that appears above the rest!

So if you re-purpose content and include a link back n your biography, you are forming this web of links and should be credited as the original source.

If you want to know more about this, have a read through the set of posts I wrote about duplicate content over on my web design blog. It follows an experiment I ran last November and my own page is still the first result of almost 100 results returned.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

If you want to keep up with our latest posts, just follow us on our RSS feed, join our weekly newsletter or follow us over at Twitter. Please do join in - it is totally free and only the best posts are passed to you!

Also, leave a comment below. We are a 'DoFollow' blog, so it is well worth your time. Thanks for calling in.

Similar Articles You Might Like To Read:
    Has Google Given Up On PagerRank? Has Google given up on its PageRank™ measure of websites? Is PR dead? Is it gone and forgotten forever? Over...
    If Someone Is Going To Steal Your Blog Content, Make It Work For You! There are a whole variety of sites that scrape content from blogs using the RSS feeds. Some are quite open...
    Has Google given up with PageRank, would it really matter? You might have noticed that there has not been a major PageRank update since the first weekend of April. This...
    Investigating The Varying Optimisation Styles For Google, Yahoo and Bing If you are struggling to optimise your site for one or more of the main search engines, then no doubt...
    Why Do We Build Links And The Reasons Articles Assist? Most of the weight as to what terms are significant to your site come not from what you say on...
    Article Writing For More Traffic Building traffic to a blog is essential and one of the great ways of doing that is through article writing....
    A Sensible Alternative To Pre Written Adsense Blogs Some people think that pre written Adsense blogs are a great money spinner. But to be honest, they are not...
    Does Blogging Make Money? Does blogging make money? Can you really set up a blog and expect to make an income? We have a...
    What Is Guest Blogging? Guest blogging is taking off as the new form of search engine optimisation for blogs, but what exactly is it...
    Display RSS Feeds on Your Website Or Blog If you want to keep your content fresh and topical, but haven’t got the time to write daily, then RSS...