Most of the weight as to what terms are significant to your site come not from what you say on your website pages, but what other websites say around you. And this is by how they link to you.

Each link has what is called an anchor text – this is the piece of text that the visitor will click on to use the link. But the search engines take a look at this anchor and use it as a vote for the website. So, if the anchor text is “search engine tips” then you have 1 vote for that term pointing to your website. Get an adequate amount of votes and you will be top of the collection.

Historically, website owners have done this by running link exchange sites on their websites. Mass exchanges, where you link to another website in return for them linking to you. This was fine, but as with the content issue, everything to optimse a website needs to shout out ‘natural’. Search engines can simply spot huge directories and most have no page rank and are useless.

So, we need a way of link building that gives natural links, ideally from web sites that we are not enforced to link to in order to keep the link back in place. And the remedy to this is article writing. I’ll look at how and the other reasons later in the article.

So filling meta data and tags with keywords is old hat and link sites are out of the window because they have no value. But we need links and to do that we write articles. But, what is so good round article writing? Article writing certainly does get sites to the top of search engine rankings, but that is only one part of the story.

For numerous web-sites, there is a market of potential customers that spread far and wide and some of these are researching more information by reading article directories. Others might be looking for offerings and services and will stumble onto articles on sites.

Either group, if interested in the article, could then see the author’s biography at the end of the article and then visit the author’s web site. With one recent brand new website, before it had even been cached by the search engines, I managed to get it up to 40 new unique traffic per day, merely through people reading a few articles on 1 top article directory.

Also, given that a chief incentive for writing articles is the search engine benefit, the plusses go on. Not only does the article get printed on the directory that you submit it to, but other sites and websites will pick up the article, print it and link back to you.

So, we write articles for 2 reasons. First they are amazing with the search engines and boost our ranking position and second people will read them on the sites we submit them to and visit our websites. But how do we write them?

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