How can you increase the value of your blog to get the maximum income through sponsored posting? What do you need to do to get lots of high value offers, rather than just a handful of cheap bids?

If you want to become involved in sponsored posts as a way to monetise your blog, when are the successful keys? You will have to ‘sell’ your blog to advertisers, without being able to make direct contact with them. They will review a few statistics about your site and maybe visit it. So it is vital that your blog is well prepared and ready for these advertisers.

Although some schemes have slightly different criteria to other schemes, these keys factors will place you well with almost any sponsored post system If you can follow these, you should be able to make a reasonable income, but beware that it should not be looked at as a get rich system. Yes, some advertisers are paying hundreds of dollars to bloggers, but these are few and far between and your blog has to be spot on.

So what might an advertiser be looking at when deciding whether to make you an offer for a sponsored post on your blog?

1 ) A decent Google Page Rank and plenty of incoming links.
Try some article writing and see if you can have some of your best work included as guest posts on other peoples’ blogs. By building up incoming links you Page Rank will improve and directly increase the value of your blog.

2 ) Build a following.
Advertisers measure traffic to a blog through the Alexa ranking and being able to demonstrate a good RSS and newsletter circulation list will show that their expensive add will be reaching an audience.

3 ) Use your own domain name.
Don’t use a blogger name or other provider’s name – register your own URL and a lot more advertisers will be interested in your.

4 ) Write often.
If you only post sponsored posts, then a lot of the better advertisers, those that bother to look at your blog because they are paying well, will know that their advert will at best be hidden amongst many others and at worst just posted on an blog only intended to earn money.

5 ) Be selective.
You can’t write often enough if you are accepting loads of paid opportunities. If you accept 4 paid opportunities per day, some systems would demand that you then write another 8 posts! Two own for every paid is a lot of writing if you are accepting a lot of paid opportunities.

Also, if you are just accepting every offer then a lot of them will be irrelevant to the subject of your blog. Casinos on a site about blogging might just stand out as a sponsored post. Not a problem if it is only once in a while, but if you post several together and often, you will also lose readers.

6 ) Write well.
When you do complete a paid post, make sure that it is well written and looks good. The advertiser is paying for it and they want it to look good, so do a good job for them and if the system has a rating system they might give you a good mark.

7 ) Be realistic.
Don’t expect hundreds of high paying opportunities. If your blog doesn’t have lots of followers expect less. As you build up a reputation, you can start to charge more.

To learn more about setting up a blog for a profit, sign up to our newsletter and we will send you a free copy of our new Ebook – how to start my blog – which helps you in all stages from setting it up, securing it, getting new readers and turning it into a profit. It is an absolute must for new bloggers.

Written by Keith Lunt, experienced blogger.

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