This is an often posed question – “How do I get more leads / opportunities on PayPerPost?”

First, the difference. An opp (opportunity) is an offer from an advertiser for you to do a post for them, whilst a lead is where advertisers are polling bloggers to find out who wants to take up the offer.

So, how do you get more of either?

Pricing
Advertisers will trawl the list of available blogs having limited them by a maximum price for what they want. Ask a lot above the recommended amount and you won’t appear in the list; ask a lot below the recommended amount and you will stand out as there possibly being something wrong. So take the recommended price.

Backlinks (YBL)
Advertisers can also select on the minimum number of backlinks that your site should have. If you don’t have enough, then you won’t be in the list. So work on link building.

Disclosure
You can either post on each post that it is a paid post, or have a disclosure page. Most advertisers don’t want the disclosure on the page, so create a disclosure page and set your blog to allow either type of disclosure.

Approval Rate
Advertisers can see how many of your posts have been approved by previous advertisers (as a percentage). So make sure you are doing good work. If half of your posts have been rejected then you are unlikely to be getting any new offers!

Your Website
Although not an initial selection process, many advertisers will look at your blog before deciding whether to make you an offer. If it is full of advertising, badly written and spammy looking, you either won’t get offers or are at risk of the offers being rejected!

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