Is it possible to add banner advertising to your blog? Is it worth it? Should you or are they a waste of resources? I take a look at the possibilities and the effects.

Can you use a banner advertisement on your blog to generate an income? By that we mean can you use one to increase your income? There’s a big difference between something that adds to the total income you make and something that makes an income itself, but costs you more visitors and income from elsewhere.

Free blogs
So, can you add a banner advertisement to your blog? Of course you can, usually! If you are some free services, such as (but not the that you host for yourself) then such forms of advertising are banned, so the answer is “No” and the debate ends here!

Other blogs
But for other systems you are allowed to add banners, either in the sidebar, the footer or within the actual post. However, do you really want to?

At first the answer must be “Yes!” and there is a chance of earning an income, whether from an advertiser’s payments of from affiliate payments. But now look deeper into this and whether they are actually effective. That is, whether you are actually making a profit. If you use that space for a banner advert, what are the effects?

Too much is never good!
Well for a start, too much advertising around the page is going to put people off reading your blog. It makes the blog look like you are just interested in your readers for what they can do for you – earn you money. This makes them less likely to subscribe to your RSS feeds and newsletters and less likely to trust your writing and come back.

Using valuable space.
It is also taking up valuable space. To get the best from a banner advert you want it high up on the side bar – so that plenty of people can see it and click on it. But this will mean that you have to shove the important pieces of navigation further down the page. These are the navigation elements that will be used by readers to come back again or find more to read now, such as most popular posts lists, RSS feeds, ebooks as incentives to subscribe and so on. By having the banner advert above these elements, your readers are likely to explore your blog less now and in the future.

Reducing the value of other advertising
Lastly, if you are wanting to take part in sponsored posting then the value of these is reduced because of the other advertising on the page. An advertiser is less likely to pay you for an advert if you are also showing competing adverts on the same page.

The answer?
For my own blogs, I prefer to just include any banner adverts where they are relevant in key posts. For an affiliate product, if I want site wide coverage I will create a key post, link to that from the navigation and put the banner link into the post itself.

But yes, you can quite easily use a banner advertisement on your blog, at potentially the cost of reducing your readership and advertising from other sources. It is up to you what works best.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

If you want to keep up with our latest posts, just follow us on our RSS feed, join our weekly newsletter or follow us over at Twitter. Please do join in - it is totally free and only the best posts are passed to you!

Also, leave a comment below. We are a 'DoFollow' blog, so it is well worth your time. Thanks for calling in.

Similar Articles You Might Like To Read:
    How to advertise on your blog without being spammy Too much advertising on your blog can look spammy and tacky. It can scare off visitors and lose you credibility....
    How Can I Make Money With A Blog? There are many ways of making money with a blog. Here are my top ways for both the new blogger...
    The Essentials Of An Adsense Blog It might sound simple to set up an Adsense Blog, but, what do you need to include on a blog...
    When Too Much Adsense Is A Bad Idea For Your Blog Filling your website with plenty of Adsense blocks might seem to be the easiest way of making a lot of...
    Making Money From Your Blog Over the next few weeks, in an occasional sort of series, I will be looking at a variety of ways...
    Is it viable to charge for advertising on my blog? If you are thinking of making some money from your blog then you might have thought about selling advertising space?...
    Adding A Disclosure To Your Blog Too many bloggers are confused about adding a disclosure to their site or blog. Don’t be – it is easy!...
    Essentials Pages of a Blog If you are starting a new blog, or even auditing an existing blog, then you might not have yet considered...
    Blog Design – Make Navigation Easy For New Readers One of the easiest ways of increasing your blog readership is good navigation. But, what exactly is this and what...
    Disclosing Your Interests – A Blogging Essential A disclosure page is an essential in every blog and all bloggers are encouraged to have one. But what is...