Advanced Web Ranking (AWR) is a robust feature rich application that will help you in all aspects of your website’s SEO and Promotion; from Keyword Research to finding Link Partners and a host of other functions. Of course the most important feature is search engine ranking on all major search engines across multiple keywords. It saves you hours of tedious work while monitoring your site’s rankings and generates tabular and graphical reports that will help you check not just the position of your website but the position of your competitors sites as well.

SEO Consultants like me will find the tool extremely useful since it not only monitors clients website ranking, it also generates and emails neatly formatted reports after a scheduled update. All this is done automatically, I mean automatically without any intervention and can be scheduled at night.

Some of the features of this tool include:

Triggers can be set to automatically alert you to certain events that occur (e.g. a decrease in ranking on certain money keywords)

AWR runs on Mac, Windows and Linux

A cool Keyword Research Tool that lets you compare density and prominence of keywords between your site and your competition. You can even compare two different versions of a website in time to see the new trends. The tool helps you find out different keyword related information

The Keyword analysis tool is useful for finding out various keywords related information like keyword density, occurrences in the page, occurrences in the anchor text and the word count of each phrase found. This is very helpful because you can better understand why sites are ranking ahead of you.

Search engine submission feature- Although not the reason I was attracted to this service, it is important to note that the service also provides you with guided manual submission to the most important search engines. Personally I like the guided manual approach because search engines like Google are not “happy” with automated submissions- particularly software that automatically builds link to your site.

Keyword Importing-If you have many keyword you want analyzed, the service allows you to import a list of keywords which is a real time saver. With such a feature, you’ll find you will be more willing to perform a comprehensive keyword analysis as related to ranking. Performing a more comprehensive analysis often yields new long tail keyword where there is less competition and more of an opportunity for you to gain high ranking in the search engines.

Fast Update Time- Using other tools you’ve probably noticed that updating ranking for many sites often just takes a significant amount of time. This service allows you to use multiple proxy servers which provides information much more quickly.

Printable Reports- Another nice feature is that you can print reports and/or export data from the service. This feature allows people like seo consultants to present ranking results in a professional manner without spending time preparing the reports manually.

Keyword Strategy Development- This service actually encompasses much more than rank reporting. The service generates related keywords and suggests keyword you may want to optimize for.

There are a few indispensable tools that should be in every SEO Consultant or Webmaster’s tool shed and Advanced Web Ranking is certainly high up there in my opinion.

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