For many people, a small blogging income is a desired benefit from a new hobby. And the easiest way to do this is through displaying advertising on your blog. So how do you do this and where do you find advertisers?

Advertising on a blog is about the easiest way of creating a blogging income. The hardest parts of this are preparing your blog ready to earn money and then finding the advertisers. Here are the steps.

What you need to know.
Advertisers do not pay you just because you exist. They want something back in return and this is one of two things:

1) Some extra search engine optimisation through a link from your high search engine ranking blog

2) Some extra buzz from exposure to your readers.

Of course, being able to offer both in the same blog is the best!

The preparation
For a high search engine ranking blog you need to do your preparation through building lots of incoming links. There is enough written about this in detail already, but in short you can achieve this through writing articles, commenting on do-follow blogs, guest posting and similar tricks.

For high traffic blogs you need to target your work carefully. Target your search engine work at keywords you know will drive traffic and leave comments on high traffic blogs. Write highly targeted articles for directories with good readerships, join in with forums, go social with youtube and Twitter etc and other such high traffic driving tricks. There are a lot more tricks out there to create traffic!

The advertising
There are a few sites where you can sign up for banner adverts, but these are not the best sources of income. There are really just three good methods for advertising on your blog:

Google Adsense – excellent for high traffic blogs, especially those within niches that are popular with Pay Per Click advertisers. Very simple to maintain, you just sign up for an account and install the code on your blog. Google then take care of choosing which adverts to display on your blog and pay you once you reach the minimum payout amount.

Affiliate Marketing – probably the traditional blog advertising, here when you are talking about something you provide a link to the item in a suitable shop. For example, on my diving blog I can advertise a shop selling diving gear, linking to the item I am blogging about. The problem – well it only works on high traffic blog when the traffic is from the a country that the advertiser can sell to.

Paid Posting advertising – this is the widest form of advertising and there is probably a source for every blog. Through sites such as PayPerPost, you can sign up your blog and then wait for offers to arrive. This site provides opportunities for blogs from brand new and no traffic to high traffic and high Page Rank blogs that have existed for years. But most Paid Posting schemes are more interested in the established blogs, demanding that you have been blogging regularly for over 3 months.

So, these are your best three options for advertising on a blog. Let me know how you get on!

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