Do you look at your web site traffic frequently? Do you monitor what is happening on the web site, or merely trundle on as you are? Monitoring your visitors daily can improve your visitors levels! find out why.

It is crucial that you monitor your site traffic so that you know what is occurring and could make the most of it. OK, I accept that for some web sites and for people with ample of web sites that monitoring every day is impossible. But if you aim to monitor the stats once a month, you will unquestionably forget and end up monitoring them once a year at best. Aim to check them every day that you could and you will remember to check them as a rule.

But what, exactly, are you checking for? Monitoring the total number of traffic a day goes part of the way, but here are the checks to look out for:

  • Visitors spikes – if the visitors goes up for a day, why? Look carefully at the other factors listed below and see if any of them are to credit for it!
  • Visitors drops – have a think if there is a reason that traffic has dropped. Check that your server hasn’t bee down, or have other events caused a lull in the traffic, such as a huge news item?
  • Referring sites – who has sent you visitors that day? If you suddenly see traffic coming from a new source, or over usual, then what could you do to encourage this? Maybe someone has blogged around you – in this case go to their weblog and thank them. Do what you could to encourage a repeat. Or maybe you have been submitting articles and are receiving extra hits from the directories – if so, then you know where to submit your next articles to…
  • Search engine terms – again, watch for visitors increases that indicate a term has done well, but also look for those that are falling a little short. Go to the search engines and try the search terms and see what position you are in. Not quite on the top of the page? Then write an article for that keyword and move yourself further up that page. It is better than working blindly on random keywords.
  • Landing pages – what pages do your visitors land on? Is one suddenly becoming hot or is there a theme to which pages are often found? Maybe you have discovered a term that there is ample of visitors on, but not much competition. A little more writing on what people are interested in might unquestionably improve your visitors levels.

These are all crucial factors that if you monitor them often enough, you can react to them and do something round them whilst they are still hot. There is no point in trying to repeat a search that sent you visitors last week, because the search results could have changed since then. Work out where you are getting visitors and nurture these sources. Quickly you might be building ample of traffic.

Is there something else that you like to monitor on a daily basis that I have forgotten? Only leave a comment and I might add it to the selection.

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