This is a theory that I keep coming back to time and time again – it looks to me as though having an outbound link on your page that contains the desired keyword has a positive impact.

Now, I can not know if this applies to only when the link points to pages on your own web site or any outbound links, but time and time again I see before me the evidence that this might just be the case.

Last night I was comparing 2 of my own web-sites. The first, with Page Rank 3 and heaps of SEO work against the second, Page Rank 0 and ignored. They are both sites, feeding from the same cottages database, listing the same cottages in the same towns etc. The differences to the title and description tags are tiny, and anyway, I doubt these elements hold much weight. Not enough that rent [town name] against [town name] rent is going to explain the differences I am seeing.

But the fact of the matter is that the lower page rank web site gets 4 times the visitors of the other web site. When we are submitting articles for the higher ranking web site, its visitors increases. But, as soon as we stop, it drops back to the 25% mark.

Each page is ever so slightly different with a small thesaurus applied to the text, but not that much different. In essence, the web sites are the same.

So why does the newer, lower Page Rank, totally ignored site get 4 times the visitors of the website that I have lavished a lot of hours on trying to increase its visitors.

At this point I looked at the visitors stats merely to see where traffic were finding the sites. The lower visitors site had a few searches for odd terms. The search engines obviously picking up cottage names and descriptions from deep within the website. So they are trawling the site well (some inner pages have Page Ranks of 2).

For the poorer cousin with plenty of traffic, the main search results were [town name] rent and so on. The sort of searches that are more abundant, produce more visitors and are more competitive.

So, even if there is a lack of search engine optimisation and Page Ranking, it is doing better in the search results. For this reason I started to look at the town pages of both website to see where and how often the word rent was mentioned and also the same for the particular town.

Basically, looking at the town name, the sites were near enough the same. OK, one site has “rent” before the town name and the other after it, but the search engine results showed both versions anyway – if anything, more favoured the way they were shown in the lower ranking site.

There was just one instance of the words rent and the town name on the higher visitors website that the lower traffic site did not use. And that was in the breadcrumbs!

The higher visitors website offers links to the higher level pages and the present page through the breadcrumbs, the lower visitors web site just relied on the main navigation to cover it.

So, there is an obvious change and an equally obvious conclusion. The difference in traffic is because one site has an outbound link containing the search terms. Why would this be? That is for another time?

Making a voucher code website is straightforward, marvelous fun and can be a way of making a small amount of commissions – a large amount if you really work hard! Here is how to make a voucher code site straightforwardly and simply!

Build your web site the simple way!
If you want to make your discount code web site simply and easily, forget around DIY website building or getting a professionally built site. You need too a lot of features to make this work, so get blogging.

Whether you use Blogger, WordPress.org or some other blogging tool is up to you. You can decide how how technically confident you feel and what you want to do. Some pointers even if:

• to help people follow your updates, make sure your choice provides a RSS feed
• you should also Tweet your codes – with certain tools, as for instance WordPress, this might be automated
• you need to be able to sign on and update regularly, if you will be adding posts in work, certain tools might be blocked by a firewall!

So, you have decided how to build the web site, now you need to go ahead and finish it. The easiest way is to look through the available free themes and designs until you find one that you like. It should only then be a few button presses to install and activate the new design. A few customisations, let’s say adding your website’s name and a message and you are successfully up and running!

Find the coupon codes
Where next? Well, you need the voucher codes. Plenty of affiliate schemes provide the coupon codes as feeds, but these will not feed into a site web site straightforwardly, plus if you only take the whole lot in one go, there will be a mass of new posts all at once.

It is better to wait until the email comes through from the merchant announcing new available voucher codes. When these arrive, add a post to your site. Be canny and either give the category or the tag as the merchant name, as this then puts navigation on every page of your weblog to all of the relevant coupon codes for that merchant. This helps visitors to navigate the website and helps search engines locate the codes and probably selection you.

Post the new codes
When the codes do appear in your inbox, have a quick look through them and create a new post. Put the merchant name and a brief summary of the discount code into the title. Keep it short and check the display of your RSS feed to make sure that the relevant information is showing.

Expand your reach!
Also, if you are using WordPress, grab one of the Twitter plugins that will automatically tweet for you. You might find similar tools elsewhere. What this will do is to post the title of your post straight to Twitter, along with a link to the actual post. This is spreading the reach of the coupon code and making it more prospective that people will stumble across your codes and visit your website.