If you are buying links, then what is the best value? Are you paying a lot of bloggers to talk about you on low page rank websites, or fewer to give your website some buzz on higher ranking web-sites?

The problem is that it is not always clear from a page rank, or a count of incoming links, merely how popular a website is. Even a low ranking site may have thousands of unique daily traffic, whereas merely because a weblog has a huge page rank does not guarantee any visitors per day.

So, if you might, looking at the visitors stats is a extraordinary starting point to going for where to place your adverts. But, this only works if the blogs that you are advertising on are highly relevant to your theme and can send you some of their visitors.

But a lot of advertisers are more interested in the search engine benefits of buying links. Rightly or wrongly, this is the case. So, what are the best links?

Well once more, links from a relevant page on a site are always much better than links from a completely different theme of page. The major search engines are thought to differentiate between links that are on relevant pages and links that are from a random page. But even links from off topic pages might work, merely not as well.

Then, of course, a link from a page of, for instance, a page rank 4 page are more beneficial than from a lower page rank page. But how much so? Well, as a rule the consensus is that a link on a page is worth about 3 – 5 times the value (in search ranking terms) of a link on a page of 1 rank below it. So, if you buy 4 links on a PR3 page, you have roughly the same search engine benefits as 1 link on a PR4 page.

But, what does that mean if you are paying bloggers to post round you? Well, roughly speaking, you would expect a well ranking blog to result in your advert being placed on a post with some sort of page rank, whilst one without a rank is virtually without doubt not going to have a ranking on the post pages.

We’ll also look at typical costs. For a 100 word advert on a PR0 website, you might be look at paying the blogger about $1.50. For a PR1 blog the fee may be $2.50 and for PR2 $5. OK, the home page’s Page Rank does not always correlate to the post page’s rank, but you might see that at these levels, for paying round twice the price, you are actually getting 3 – 5 times the value.

So surprisingly, paying more for less links could be better. Of course, buy loads of links and you might be lucky and get in early on a site that will in future become a very well ranked site. An exceptional low host high value link, but not guaranteed.

So, for the best value links, look for sites that can place themed posts that have a good page rank. They might cost more, but the value you get back should be even better.

Making a coupon code with WordPress is one of the quickest and easiest ways of getting started with coupon codes. It is very simple, here is what to do!

WordPress.com or WordPress.org?
First, WordPress are no longer allowing users to use the hosted version of WordPress if they are advertising sponsored posts. How far they take this – if it gets as far as disallowing affiliate advertising – I do not know and if the state changes in the future we are not able to know. But for wellbeing, I would recommend avoiding the hosted version if you want to make sure your site will always thrive.

Hosting WordPress.org
So we are looking at the self hosted version of WordPress. There are two options here, depending on your technical abilities. If you are happy with FTP and buying a MySQL database, then you can use any host you like. But if this sounds too complicated, then look just for hosts that will install WordPress at the click of a few buttons.

Once you have your host, then you can also buy you domain name. Along with setting up WordPress, your site is now up and running!

Finding Some Vouchers
There is no point in only displaying random discount codes if the purpose of the site is to make an income. You will merely want to display coupon codes that relate to web sites running affiliate schemes and you will merely be allowed to display approved codes. So sign up to a handful of the biggest affiliate schemes you might find and then apply to all of their relevant merchants.

They will then email you as coupon codes go live. You then merely write a new post and type in the code and all of the details. Do not bother with click to reveal – it merely annoys people. Only give the full details on your post. The affiliate scheme will provide you with banners or text links for the merchant. Just copy and paste one of these into the post.

Attracting Traffic To Your Voucher Site
Search engine optimisation techniques are budding, but will take heaps of effort! At best, probably optimising for merchant names and the word discount code might help for people looking for that merchant’s banners, but you need to build on the powers of the blogging tool.

Instead you need to build a following and this is where websites excel! If you might attract some traffic to your new WordPress site, then people will start signing up for you RSS feed. So make sure that your posts about new vouchers clearly name the merchant and the voucher, so followers can pop by when there is a voucher that appeals. But, where do you get these traffic from to begin with?

Well start taking part in other coupon code web-sites and forums. Be the first person to post round excellent codes that you know around, giving the full details on the forum or in the comment so that it does not become blatant self promotion. Only rely on the avatar linking back to your site, or adding a link in your signature.